The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / Jennifer Aaker, Andy Smith

Livre

Aaker, Jennifer Lynn. Auteur | Smith, Andy (1968-). Auteur

Edité par Jossey-Bass. San Francisco - 2010

"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."--

The dragonfly body: the system that keeps it airborne. Wing 1: Focus: How to hatch a goal that will make an impact. Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world. Wing 3: Engage: How to make people connect with your goal. Wing 4: Take action: How to empower others, enable them and cultivate a movement. Onward and upward: You're flying! Now what?.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même auteur

Humour, seriously : why humour is a superpower at work and in life, and how...

Livre | Aaker, Jennifer Lynn. Auteur | 2020

Gravity and levity. The Humour cliff. Your brain on humour. The anatomy of funny. Putting your funny to work. Leading with humour. Creating a culture of levity. Navigating the gray areas of Humor. Why humour is a secret weapon in ...

Le gouvernement de l'Union européenne : une sociologie politique / Andy Smi...

Livre | Smith, Andy (1963-....) - politiste. Auteur | 2004

Vin et politique : Bordeaux, la France, la mondialisation / Andy Smith, Jac...

Livre | Maillard, Jacques de (1972-....). Auteur | 2007

Du même sujet

Better business : how the B corp movement is remaking capitalism / Christop...

Livre | Marquis, Christopher. Auteur | 2020

"Based on more than a decade of research and featuring interviews with leaders of dozens of leading global companies, Christopher Marquis introduces readers to a revolution started by the founders of B Lab. Their mission was to cr...

Social entrepreneurship : what everyone needs to know / David Bornstein and...

Livre | Bornstein, David - journaliste. Auteur | 2010

Entreprendre pour le bien commun : le guide pour se lancer et changer de mo...

Livre | Binet, Hélène. Auteur | 2022

Comment participer à la construction d'une société inclusive et durable ? Quelle alchimie permet de concilier modèle économique et ambitions sociales et écologiques ? C'est tout l'enjeu de ce guide : donner les clés pour accéder a...

Handbook on the economics of reciprocity and social enterprise / edited by ...

Livre | 2013

La 4e de couverture indique : "The recent era of economic turbulence has generated a growing enthusiasm for an increase in new and original economic insights based around the concepts of reciprocity and social enterprise. This sti...

Social enterprise : developing sustainable businesses / Frank Martin and Ma...

Livre | Martin, Frank (1946-....). Auteur | 2010

Entrepreneuriat social : innover au service de l'intérêt général : panorama...

Livre | Barthélémy, Amandine (19..-....) - consultante. Auteur | 2011

Cet ouvrage doit permettre au lecteur de comprendre les enjeux stratégiques et opérationnels de l’entrepreneuriat social à partir d’une analyse des acteurs en présence, de leurs logiques d’action et des défis auxquels ils sont con...

Chargement des enrichissements...