Contemporary strategy analysis / Robert M. Grant

Livre

Grant, Robert M (1948-....). Auteur

Edité par John Wiley & Sons - 2019 - 10th edition

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Preface. The concept of strategy. Industry analysis. Resources and capabilities. The nature and sources of competitive advantage. Business strategies in different industry and sectoral contexts. Technology-based industries and the...

Contemporary strategy analysis / Robert M. Grant

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