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Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson
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Edité par Harvard Business Press. Boston (Mass.) - 2010
The white space and business model innovation. The four-box business model framework. The white space within : transforming existing markets. The white space beyond : creating new markets. The white space between : dealing with industry discontinuity. Designing a new business model. Implementing the model. Overcoming incumbent challenges.
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