Magazines2.0 : pour optimiser votre efficacité publicitaire / Xavier Dordor...

Livre | Dordor, Xavier. Auteur | 2009

La score-stratégie : publicité, efficacité et résultats / Xavier Marchand

Livre | Marchand, Xavier (1967-....). Auteur | 2002

Mesurer l'efficacité de la publicité / Institut de recherches et d'études p...

Livre | 1988

The online advertising playbook : proven strategies and tested tactics from...

Livre | 2007

Targeting approaches. Online advertising reach and frequency concepts. Winning strategies in online advertising. Display advertising online. The connection of online search and advertising. Online shopping and buying. Advertising ...

Native advertising : the essential guide / Dale Lovell

Livre | Lovell, Dale. Auteur | 2017

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examplesPart 1. What is native advertis...

Langage et publicité : lexique de communication publicitaire / Valérie Abad...

Livre | Abad, Valérie. Auteur | 1992