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Preparing effective business plans : an entrepreneurial approach / Bruce R. Barringer

Livre

Barringer, Bruce R.. Auteur

Edité par Pearson Education - 2014 - 2nd ed., Global ed.

Starting the process. Why plan?. What to do before the business plan is written. Developing and screening business ideas. Feasibility analysis. Preparing a business plan. Introductory material, executive summary, and description of the business. Industry analysis. Market analysis. Marketing plan. Management team and company structure. Operations plan and product (or service) design and development plan. Financial projections. Presenting the business plan. Presenting the plan with confidence. Name index. Subject index.

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