Brand Naming : the complete guide to creating a name for your company, prod...

Livre | MEYERSON, ROB. Auteur | 2021

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Brand society : how brands transform management and lifestyle / Martin Korn...

Livre | Kornberger, Martin. Auteur | 2010

Brands and branding. Introduction: The brand society. Making sense of brands. The making of brands. How brands transform management. Identity. Culture. Innovation. How brands transform lifestyle. Politics. Ethics. Aesthetics.

Strategic brand management : building, measuring and managing brand equity ...

Livre | Keller, Kevin Lane (1956-....). Auteur | 2013 - 4th edition

Global brand strategy : world-wise marketing in the age of branding / Jan-B...

Livre | Steenkamp, Jan-Benedict E.M. (19..-....) | 2017

"Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so th...