Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Content rules : how to create killer blogs, podcasts, videos, ebooks, webin...

Livre | Handley, Ann. Auteur | 2011

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish cre...

HTML 4.0 / [Ralph Steyer]

Livre | Steyer, Ralph (1963-....). Auteur | 1998

Créer du trafic sur son site Web : conception, référencement, promotion / O...

Livre | Andrieu, Olivier (1961-....). Auteur | 2000 - 2e édition

Neuromarketing in action : how to talk and sell to the brain / Patrick M. G...

Livre | Georges, Patrick M. (1953-....). Auteur | 2014