Research in consumer behavior. Vol. 10 / edited by Russell W. Belk

Livre | 2006 - 1st ed.

Consumer behaviour / Isabelle Szmigin and Maria Piacentini

Livre | Szmigin, Isabelle (19..-....). Auteur | 2018 - 2e édition

La 4è de couv. indique : "The ideal introduction to consumer behaviour offering complete coverage, worldwide examples, and marketing perspectives from a range of individuals and organizations. Leading research is woven throughout...

The age of surveillance capitalism : the fight for a human future at the ne...

Livre | Zuboff, Shoshana (1951-....). Auteur | 2019

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.The heady...

Manager la génération Z : mieux appréhender les nouveaux comportements / Él...

Livre | Gentina, Élodie (1982-....). Auteur | 2023

"La génération Z (née entre 1995 et 2010) représente aujourd’hui un tiers de la population mondiale. Connectée, agile et porteuse d’une nouvelle vision du monde, elle exprime des préoccupations fortes, complexes et parfois contrad...

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Comportements du consommateur : concepts et outils / Denis Darpy, Valérie G...

Livre | Darpy, Denis (1963-....). Auteur | 2016 - 4e édition