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The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

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Livre | Kotler, Philip (1931-....). Auteur | 1994 - 8e édition

Marketing management / Kotler & Dubois

Livre | Kotler, Philip (1931-....). Auteur | 2000 - 10e édition

Le grand manuel du TAGE MAGE® : 18 tests, 200 fiches, 2 400 vidéos / Arnaud...

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Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing management / Philip Kotler,... Kevin Lane Keller,...

Livre | Kotler, Philip (1931-....). Auteur | 2009 - 13th ed.

Marketing management / Philip Kotler,... Kevin Lane Keller,...

Livre | Kotler, Philip (1931-....). Auteur | 2012 - 14e global edition

Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady... [...

Livre | Kotler, Philip (1931-....). Auteur | 2009 - [1re édition européenne]

Marketing management / [Philip Kotler, Kevin Lane Keller]

Livre | Kotler, Philip (1931-....). Auteur | 2006 - 12e édition [française]