The experience economy : work is theatre & every business a stage / B. Jose...

Livre | Pine, B. Joseph (1958-....). Auteur | 1999

Services marketing : integrating customer focus across the firm / Alan Wils...

Livre | 2008 - First European edition

Strategies and styles : the role of the centre in managing diversified corp...

Livre | Goold, Michael. Auteur | 1987

Marketing performant de l'assurance / Christian Parmentier

Livre | Parmentier, Christian (1951-....). Auteur | 2005

Services marketing management : a strategic perspective / Hans Kasper, Piet...

Livre | Kasper, Hans (1916-....). Auteur | 2006 - 2e édition

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2009 - 5th ed.

This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understandin...