Consumer behavior and culture : consequences for global marketing and adver...

Livre | De Mooij, Marieke K. (1943-....). Auteur | 2011 - 2nd edition

Global marketing and advertising : understanding cultural paradoxes / Marie...

Livre | De Mooij, Marieke K. (1943-....). Auteur | 2018 - 5th edition.

Consumer behavior and culture : consequences for global marketing and adver...

Livre | De Mooij, Marieke K. (1943-....). Auteur | 2019 - 3e édition

La 4è de couv. indique : ""Marketing and advertising theories tend to reflect the national culture of their author, and to assume a population of global consumers. In this book, Marieke de Mooij, an experienced world pioneer in t...

Consumer behavior and culture : consequences for global marketing and adver...

Livre | De Mooij, Marieke K. (1943-....). Auteur | 2011 - 2nd edition

Consumer behavior and culture : consequences for global marketing and adver...

Livre | De Mooij, Marieke K. (1943-....). Auteur | 2019 - 3e édition

La 4è de couv. indique : ""Marketing and advertising theories tend to reflect the national culture of their author, and to assume a population of global consumers. In this book, Marieke de Mooij, an experienced world pioneer in t...

The Cambridge handbook of consumer psychology / edited by Michael I. Norton...

Livre | 2015

Consumer social values / edited by Eda Gurel-Atay and Lynn R. Kahle

Livre | Gurel-Atay, Eda. Éditeur scientifique | 2019

La quatrième de couverture indique : "Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global ...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Le comportement du consommateur / Joël Brée

Livre | Brée, Joël (1960-....) - enseignant-chercheur en sciences de gestion. Auteur | 2009 - 2e édition