Improving the Study of Social Representations through Word Associations: Validation of Semantic Contextualization. Améliorer l'étude des représentations sociales au moyen des associations verbales : validation de la contextualisation sémantique

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Piermatteo, Anthony | Tavani, Jean-Louis | Lo Monaco, Grégory

Edité par HAL CCSD ; SAGE Publications (UK and US)

International audience. To grasp how individuals and groups perceive social objects of their environment, word association tasks enable the cognitions associated with a given object to be collected. However, the lack of information regarding the meaning of these responses implies interpretation and subjectivity in their analysis. To reduce this subjectivity, this research aims to validate semantic contextualization (SC), a procedure that allows participants to explain the link they establish between their response and the object under study. In an experimental study, we asked 94 undergraduate students to

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