Valuation : measuring and managing the value of companies : [University Edi...

Livre | Koller, Tim. Auteur | 2020 - 7e édition

"Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its s...

S'inspirer des start-up à succès / Adrien Tsagliotis

Livre | Tsagliotis, Adrien. Auteur | 2019 - 2e édition

"Pourquoi Ben Silbermann prend-t-il le temps de déjeuner chaque semaine avec un utilisateur de Pinterest ? Pourquoi Brian Chesky, dirigeant d'Airbnb, a-t-il choisi d'abandonner son appartement pour aller dormir chez ses clients ?...

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Marketing strategies : a contemporary approach / Ashok Ranchhod and Cǎlin G...

Livre | Ranchhod, Ashok. Auteur | 2007 - 2nd ed.

Platform revolution : how networked markets are transforming the economy an...

Livre | Parker, Geoffrey G.. Auteur | 2016

An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new for...

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...