Marketing in travel and tourism / Victor T. C. Middleton with Jackie Clarke

Livre | Middleton, Victor T. C.. Auteur | 2001 - 3rd ed.

Tourism marketing / Manjula Chaudhary

Livre | Chaudhary, Manjula (1963-). Auteur | 2010

The escape industry : how iconic and innovative brands built the travel bus...

Livre | Tungate, Mark (1967-....). Auteur | 2018

The business of tourism / J. Christopher Holloway & Claire Humphreys

Livre | Holloway, J. Christopher. Auteur | 2020 - Eleventh edition.

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...