Online brand communities : using the social web for branding and marketing ...

Livre | Martínez-López, Francisco J. (19..-....). Auteur | 2016

"This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, it...

M@rketing : e-business, e-marketing, cyber-marketing / Martine Janssens, Al...

Livre | Janssens-Umflat, Martine. Auteur | 2007

E-commerce : de la stratégie à la mise en œuvre opérationnelle / Henri Isaa...

Livre | Isaac, Henri (1966-....). Auteur | 2008

Internet marketing : strategy, implementation and practice / David Chaffey,...

Livre | 2009 - 4th edition

E-commerce : de la stratégie à la mise en œuvre opérationnelle / Henri Isaa...

Livre | Isaac, Henri (1966-....). Auteur | 2011 - 2e édition

Digital business and e-commerce management / Dave Chaffey, Tanya Hemphill, ...

Livre | Chaffey, Dave (1963-....). Auteur | 2019 - 7th edition

Which strategies and tactics are needed to develop and implement a Digital Business? How do we work out where to put our investment? What are the things that have to happen in an organisation to make a Digital Business successful?...