Construire un plan marketing performant / Roman G. Hiebing, Scott W. Cooper

Livre | Hiebing, Roman G. Auteur | 1994

Gagner la compétition mondiale / Jean Brilman

Livre | Brilman, Jean (1939-....). Auteur | 1991

Stratégie de l'entreprise : théories et actions / Michel Ghertman

Livre | Ghertman, Michel. Auteur | 2004

Entry strategies for international markets / Franklin R. Root

Livre | Root, Franklin R. (1923-....). Auteur | 1994 - Revised and expanded [edition]

Mondialisation, management et entreprenariat : opportunité entreprenariale ...

Livre | 2006

Harvard business review on change

Livre | 1998

"Harvard Business Review has been a leader in exploring both the advantages and the pitfalls surrounding corporate change initiatives, and with Harvard Business Review on Change comes an opportunity to reconsider, reassess, or dis...