Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan

Livre | Stern, Louis W. (1935-...). Auteur | 1996 - 5th edition

Marketing channel strategy : an omni-channel approach / Robert W. Palmatier...

Livre | Palmatier, Robert W. (1960-....). Auteur | 2020 - Ninth edition.

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketin...

Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan

Livre | Stern, Louis W. (1935-...). Auteur | 1996 - 5th edition

Marketing channels : a management view / Bert Rosenbloom

Livre | Rosenbloom, Bert. Auteur | 2004 - 7th ed.

Distribution channels : understanding and managing channels to market / Jul...

Livre | Dent, Julian (1957-). Auteur | 2011 - 2nd ed.

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

e-Business 2.0 : roadmap for success / Ravi Kalakota and Marcia Robinson

Livre | Kalakota, Ravi. Auteur | 2001

Management de la distribution / Gérard Cliquet, André Fady, Guy Basset

Livre | Cliquet, Gérard (1951-....). Directeur de publication | 2002