The lean product playbook : how to innovate with minimum viable products and rapid customer feedback / Dan Olsen

Livre

Olsen, Dan (1970-). Auteur

Edité par Wiley - 2015

"The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource"--

Core concepts. Achieving product-market fit with the lean product process ; Problem space versus solution space. The lean product process. Determine your target customer (step 1) ; Identify underserved customer needs (step 2) ; Define your value proposition (step 3) ; Specify your minimum viable product (MVP) feature set (step 4) ; Create your MVP prototype (step 5) ; Apply the principles of great UX design ; Test your MVP with customers (step 6) ; Iterate and pivot to improve product-market fit ; An end-to-end lean product case study. Building and optimizing your product. Build your product using agile development ; Measure your key metrics ; Use analytics to optimize your product and business ; Conclusion.

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