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Communication excellence : how to develop, manage and lead exceptional communications / Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Livre
Edité par Palgrave Macmillan - 2017
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with chief communication officers from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide
Introduction. Part I : Connected Organisations. Commandment 1: Globalised. Commandment 2: Mediatised. Commandment 3: Reflective. Part II: Influential Departments. Commandment 4: Embedded. Commandment 5: Datafied. Commandment 6: Strategised. Part III: Ambitious Professionals. Commandment 7: Sagacious. Commandment 8: Linked. Commandment 9: Solid. Epilogue: The Future Of Excellent Communication: From A Soft To A Hard Discipline. Appendix: About the European Communication Monitor And Its Methodology.
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