Les systèmes d'information dans les établissements financiers / Michel Lafi...

Livre | Lafitte, Michel. Auteur | 2000

E-business & e-commerce management : strategy, implementation and practice ...

Livre | Chaffey, Dave (1963-....). Auteur | 2011 - 5e édition

Introduction to e-business and e-commerce. Marketplace analysis for e-commerce. E-business infrastructure. E-environment. E-business strategy. Supply chain management. E-procurement. E-marketing. Customer relationship management. ...

Managing information systems : an organisational perspective / David Boddy,...

Livre | Boddy, David | 2005 - 2nd ed.

"This book draws on both academic research and current practice to present a distinctively organisational perspective on the management of computer-based information systems. The book is intended for those who are studying informa...

Digital governance : leading and thriving in a world of fast-changing techn...

Livre | Swinfen Green, Jeremy. Auteur | 2020

La quatrième de couverture indique : "Digital Governance provides managers with a simple and jargon-free introduction to the impact that digital technology can have on the governance of their organisations. Digital technology is ...

Blockchain for business : discover how Blockchain networks are transforming...

Livre | Arun, Jai Singh. Auteur | 2019

Blockchain for Business is a concise, accessible, and pragmatic guide to both the technology and the opportunities it creates. Authored by three experts from IBM's Enterprise Blockchain practice, it introduces industry-specific an...

Lean AI : how innovative startups use artificial intelligence to grow / Lom...

Livre | Patel, Lomit. Auteur | 2020 - First edition

Part 1: AI + growth marketing = smart marketing. Introduction to growth marketing. Why Lean AI?. Part 2: Customer acquisition 3.0. What is customer acquisition 3.0?. Manual versus automation. Framework of an "intelligent machine"....