Problèmes de marketing : 20 études de cas / Jean-Jacques Lambin,...

Livre | Lambin, Jean-Jacques (1933-....). Auteur | 1994

Exercices de marketing / Sophie-Carole Richard-Lanneyrie

Livre | Richard-Lanneyrie, Sophie (19..-....). Auteur | 2010

Valuation : measuring and managing the value of companies : [University Edi...

Livre | Koller, Tim. Auteur | 2020 - 7e édition

"Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its s...

Organisation et gestion de la production : cours avec exercices corrigés / ...

Livre | Javel, Georges (1944-....). Auteur | 2004 - 3e édition

Marketing : an introduction / Gary Armstrong,... Philip Kotler,... Michael ...

Livre | Armstrong, Gary (1943-....). Auteur | 2019 - 4e édition

La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by e...

Gestion et management de la force de vente : corrigés / Carole Hamon,... Pa...

Livre | Hamon, Carole. Auteur | 2000 - 2e édition