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Brains vs Capital : entrepreneurship for everyone lean, smart, simple / Günter Faltin
Livre
Edité par World Scientific Publishing Co. Pte. Ltd. - 2019
"Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"
Introduction: all roads lead to Rome. The tea campaign as a case study. Start-ups: creative concepts, not high-tech. The step-child concept: it pays to fine-tune your concept. Avoiding overload. Building a business with components. Playing in the big boys' league. How to work out your own high-potential concept: the entrepreneurship laboratory. Entrepreneurship as a challenge. Say goodbye to old ways of thinking (don't draw conclusions about the future based on the past). An invitation to a dance.
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