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We first : how brands and consumers use social media to build a better world / Simon Mainwaring

Livre

Mainwaring, Simon. Auteur

Edité par Palgrave Macmillan. New York - 2011

Transforming the engine of capitalism. Redefining self-interest from me first to we first. The future of profit is purpose. Creating sustainable capitalism in five ways. Instilling we first values into capitalism. Why the world needs a responsible private sector. How brands build their business and a better world. How consumers build responsible brands and a better world. How contributory consumption creates sustainable social change. The global brand initiative : the future of the private sector.

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