Leading global innovation : facilitating multicultural collaboration and international market success / Karina R. Jensen

Livre

Jensen, Karina R.. Auteur

Edité par Palgrave Macmillan - 2017

Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrates how leaders can facilitate multicultural collaboration in service of organizational performance. Cases and findings are shared from international studies of over 200 leaders and 45 multinational firms with headquarters based in Asia, Europe, and North America. Leading Global Innovation provides a practice perspective with specific models and solutions for facilitating multicultural team collaboration, from concept to market. This book offers crucial guidance for executives, managers, consultants, and educators who need to understand how to lead and orchestrate innovation in a culturally diverse and networked business environment

Introduction: achieving innovation in a global and dynamic environment. Leading global innovation and collaboration. From global strategy to strategic co-creation. Communicating in a multicultural and networked world. Listening to local market voices. Developing a global innovation culture. Creating an inclusive innovation climate. Facilitating and orchestrating a successful transformation. The future of multicultural innovation and collaboration. Conclusion: ready for your world tour?.

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