Identity-based brand management : fundamentals, strategy, implementation, c...

Livre | Burmann, Christoph (19..-....). Auteur | 2017

Global brand management : a guide to developing, building and managing an i...

Livre | Minsky, Laurence. Auteur | 2020

La quatrième de couverture indique : "In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition, yet in practice it takes an enormous amount of strategic planning and adapta...

Managing brands in 4D : understanding perceptual, emotional, social and cul...

Livre | Pogorzelski, Jacek. Auteur | 2018

Brand management : mastering research, theory and practice / Tilde Heding, ...

Livre | Heding, Tilde. Auteur | 2020 - Third Edition.

La quatrième de couverture indique : "Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Goin...

Strategic brand management : lessons for winning brands in globalized marke...

Livre | John, Deborah Roedder. Auteur | 2018

Preface. About the authors. Introduction to brand management. Importance of brands and brand management. The blip model: a framework for brand management. Understanding brands and brand meanings. Brands vs. products : types of bra...

Disruptive branding : how to win in times of change / Jacob Benbunan, Gabor...

Livre | Benbunan, Jacob. Auteur | 2019

Introduction : why it is vital to explore disruptive branding. Convergence and divergence : what change means for brands. What makes you tick : define what drives your organization. Strategy made visible : bring your idea alive th...