Understanding research for business students : a complete student's guide / Jonathan Wilson

Livre

Wilson, Jonathan (1976-). Auteur

Edité par SAGE - 2022

La quatrième de couverture indique : "Are you conducting business research for the first time and aren't sure where to begin? This book gives you everything you need to successfully complete your research project. From choosing a direction for your research and considering ethics to data collection and presenting your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, group working and how to research your own organisation, it provides a thorough view of research for business and management students."

1: Introduction to business research. 2: Getting started: choosing your research direction. 3: Writing your research proposal. 4: Searching and critically reviewing the literature. 5: Research philosophies, approaches and strategies. 6: Formulating the research design. 7: Plagiarism and ethics in business research. 8: Doing work-based projects and researching your own organization. 9: Sampling techniques. 10: Secondary data. 11: Social media for research. 12: Interviews and focus groups. 13: Observational research. 14: Questionnaires. 15: Analyzing and managing qualitative data. 16: Analyzing and managing quantitative data. 17: Getting started with IBM SPSS statistics. 18: Writing up and disseminating your work.

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