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Assortment and merchandising strategy : building a retail plan to improve shopper experience / Constant Berkhout

Livre

Berkhout, Constant. Auteur

Edité par Palgrave Macmillan - 2019

1. Integration of Assortment and Merchandising. 2. Assortment Size and Space. 3. Composition of Assortment. 4. Ways of Organising Assortment. 5. Shopper Characteristics. 6. Shopping Missions. 7. Retailer Assortment and Merchandising Plan. 8. Universal Merchandising Guidelines. 9. Category Merchandising Role Model. 10. Communication Model. 11. Path to Shopper Delight.

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