No filter : how Instagram transformed business, celebrity and culture / Sar...

Livre | Frier, Sarah. Auteur | 2020

The extraordinary inside story of how Instagram took over the world. In April 2012, Facebook spent $715 million buying out a photo app that was less than two years old. Everyone in Silicon Valley thought it was crazy. Ten years la...

The thank you economy / Gary Vaynerchuk

Livre | Vaynerchuk, Gary. Auteur | 2011

It's easy to think of business sales as one-sided transactions: good productions pumped into the hands of production-hungry consumers. But according to Gary Vaynerchuk, those one-way exchanges no longer tell the true story of what...

Alibaba : the house that Jack Ma built / Duncan Clark

Livre | Clark, Duncan. Auteur | 2016

Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on exclusive interviews to explore how the company and Jack Ma have become icons and leading employers...

Social customer experience : engage and retain customers through social med...

Livre | Evans, Dave (1956-). Auteur | 2014

This text presents significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This edition offers a blueprint for transforming your organization's dispa...

Brand meaning management / edited by Deborah J. MacIinnis,... C. Whan Park,...

Livre | 2015

The brand challenge : adapting branding to sectorial imperatives / edited b...

Livre | 2015

"The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of categories such as luxury goods, media, football clubs and cities; it proves essential reading for anyone inv...