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Brands and branding. Introduction: The brand society. Making sense of brands. The making of brands. How brands transform management. Identity. Culture. Innovation. How brands transform lifestyle. Politics. Ethics. Aesthetics.

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Organizational behaviour and management / John Martin

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This comprehensive and accessible introduction to organizational behaviour balances sociological and psychological perspectives to provide the perfect core text for students at undergraduate and MBA level. John Martin successfully...

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This text is a complete course for undergraduate business studies students. It is a comprehensive text and provides all that any students new to quantitative methods needs, whatever their abilities