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Technology ventures : from idea to enterprise / Thomas H. Byers, Richard C. Dorf, Andrew J. Nelson

Livre

Byers, Thomas H.. Auteur | Dorf, Richard C.. Auteur | Nelson, Andrew J.. Auteur

Edité par McGraw-Hill Education - 2019 - Fifth edition

Part I. Venture Opportunity and Strategy. The Role and Promise of Entrepreneurship. Opportunities. Vision and the Business Model. Competitive Strategy. Innovation Strategies. Part II. Concept Development and Venture Formation. The Business Story and Plan. Risk and Return. Creativity and Product Development. Marketing and Sales. Types of Ventures. Part III. Intellectual Property, Organizations, and Operations. Intellectual Property. The New Enterprise Organization. Acquiring and Organizing Resources. Management of Operations. Acquisitions and Global Expansion. Part IV. Financing and Leading the Enterprise. Profit and Harvest. The Financial Plan. Sources of Capital. Deal Presentations and Negotiations. Leading Ventures to Success.

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