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The Financial times essential guide to writing a business plan : how to win backing to start up or grow your business / Vaughan Evans
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Edité par Financial Times/Prentice Hall. Harlow (England), New York - 2011
Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to convey the necessary evidence and address your backer’s concerns. It will also help you develop your planning skills for the future by showing you how to coach yourself and improve your performance.
Part 1 Preparing your plan. 1 Essential preparation. Part 2 Writing your plan. 2 The business. 3 Market demand. 4 Competition. 5 Strategy. 6 Resources. 7 Financials and forecasts. 8 Risk, opportunity and sensitivity. 9 Conclusion. Part 3 Reviewing your plan. 10 Monitoring and evaluating.
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