Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Marketing research : an applied orientation / Naresh K. Malhotra

Livre | Malhotra, Naresh K.. Auteur | 2007 - 5. ed., Pearson internat. ed.

Marketing research : an applied orientation / Naresh K. Malhotra

Livre | Malhotra, Naresh K.. Auteur | 2020 - 7th edition

Introduction and early phases of marketing research. Research design formula. Data collection, preparation analysis and reporting.

The practice of research : how social scientists answer their questions / S...

Livre | Khan, Shamus Rahman (19..-....). Auteur | 2014

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

La forteresse vide : l'autisme infantile et la naissance du Soi / Bruno Bet...

Livre | Bettelheim, Bruno (1903-1990). Auteur | 1998

Dermatologie : entraînement / Erwin Benassaïa

Livre | Benassaïa, Erwin (19..-....). Auteur | 2023

Economics for business / David Begg and Damian Ward

Livre | Begg, David. Auteur | 2020 - Sixth edition.

Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the...