Dictionary of business / Graham Bannock [and others]

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Edité par Economist in association with Profile. London - 2003

"Business isn't getting any easier, and to do well in it, you need a good grounding in the language and concepts that lie at its heart. Furthermore, the wider your grounding, the better placed you will be to succeed because you will have a better understanding of how the various aspects of business - accounting, marketing, product development, operations, human resources, to name but some - fit together and interrelate." "This new business dictionary helps provide that grounding. With entrie
S that range far and wide from Abilene paradox and Brand equity to Taguchi method and Variable and Zero sum games, it is an invaluable source of information and enlightenment about the complex international business world of today." "Having this kind of authority at your fingertips confers an invaluable competitive advantage, making possible better decisions, more persuasive communications, and a quicker mastery of business challenges."--BOOK JACKET

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