Marketing management / [Philip Kotler, Kevin Lane Keller]

Livre | $i | Kotler, Philip (1931-....). Auteur | 2006 - 12e édition [française]

Marketing management / Philip Kotler,... Kevin Lane Keller,...

Livre | $i | Kotler, Philip (1931-....). Auteur | 2009 - 13th ed.

Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady... [...

Livre | $i | Kotler, Philip (1931-....). Auteur | 2009 - [1re édition européenne]

Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady, Mal...

Livre | $i | Kotler, Philip (1931-....). Auteur | 2019 - 4th European edition

"The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rig...

Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady... [...

Livre | $i | Kotler, Philip (1931-....). Auteur | 2009 - [1re édition européenne]

Strategic marketing : a European approach / Jean-Jacques Lambin

Livre | $i | Lambin, Jean-Jacques (1933-....). Auteur | 1993

Introduction to banking / Barbara Casu, Claudia Girardone, Philip Molyneux

Livre | $i | Casu, Barbara (19..-....). Auteur | 2022 - 3rd edition

The aim of this textbook is to provide a comprehensive introduction to theoretical and applied issues relating to the global banking industry. Despite the fears of Henry Ford, we do not think reading this book will cause a revolut...

Strategic brand management : building, measuring and managing brand equity ...

Livre | $i | Keller, Kevin Lane (1956-....). Auteur | 2013 - 4th edition

L' Europe, une mauvaise marque ? / Georges Lewi

Livre | $i | Lewi, Georges (1950-....). Auteur | 2006