Data science for marketing analytics : a practical guide to forming a kille...

Livre | Baig, Mirza Rahim. Auteur | 2021 - Second edition.

Million dollar weekend : the surprisingly simple way to launch a 7-figure b...

Livre | Kagan, Noah

'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be their own bos...

Supply chain management : strategy, planning and operation / Sunil Chopra

Livre | Chopra, Sunil (19..-....). Auteur | 2019 - 7th edition

Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key driver...

Consumer behaviour and digital transformation / Ayantunji Gbadamosi.

Livre | Gbadamosi, Ayantunji

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the b...

The impact of digitalization on current marketing strategies / edited by Lu...

Livre

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range...

Customer relationship management : concepts, applications and technologies.

Livre | Prior, Daniel D. - Fifth edition

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships w...