Digital entrepreneurship / Jonathan P. Allen

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Digital entrepreneurship / Jonathan P. Allen

Livre

Edité par Routledge - 2019

Preface. Digital entrepreneurship: new opportunities and challenges. Choosing a digital business idea. Creating a digital business design. Building a business prototype. Digital content for business. Business prototype look and feel. Business prototype features. Web analytics. Creating and tracking business goals. Usability and customer experience. Customer acquisition in a digital world. Digital business experiments. Launching a new digital business venture. Key terms. Appendices. Index.

Langue: anglais
Description physique: 1 vol. (x, 249 p.) ; couv. ill. en coul. ; 24 cm

Date de publication: 2019

ISBN: 978-1-138-58367-2 ; 978-1-138-58369-6

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Sciences économiques et Gestion > Gestion et Marketing

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