Reinventing the product : how to transform your business and create value in the digital age / Eric Schaeffer and David Sovie

Livre

Schaeffer, Eric (19..-....). Auteur | Sovie, David. Auteur

Edité par Kogan Page Limited - 2019

Enter the new : smart connected products for the digital age. The digital transformation of product making : happening faster than you think!. Trends driving the case for product reinvention. The digital reinvention of the product. A radically new kind of product : adaptive, collaborative, proactive, responsible. Big shift one : from features to experience. Big shift two : from hardware to "as a service". Big shift three: from product to platform. Big shift four: from mechanical to artificial intelligence (AI). Big shift five: from linear to agile engineering in the new. The journey to the reinvented product. Pivotal capabilities for managing the reinvention of the product. The roadmap to success with living products and services. Insights from the field. Reinvented products in action. Glossary of terms. Endnotes by chapter. Index.

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