Consumer behaviour : a European perspective / Michael R. Solomon, Gary J. B...

Livre | Solomon, Michael R. (1956-....). Auteur | 2016 - 6th Edition

Consumer behaviour : a European perspective / Michael R. Solomon, Gary Bamo...

Livre | Solomon, Michael R. (1956-....). Auteur | 2013 - Fifth edition

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems fac...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Ruling the void : the hollowing of Western democracy / Peter Mair

Livre | Mair, Peter (1951-2011). Auteur | 2013

In the long-established democracies of Western Europe, electoral turnouts are in decline, membership is shrinking in the major parties, and those who remain loyal partisans are sapped of enthusiasm. Peter Mair’s new book weighs th...

Histoire de l'idée d'Europe / Federico Chabod

Livre | Chabod, Federico (1901-1960). Auteur | 2014

Vault guide to the top 25 consulting firms / Naomi Newman and the staff of ...

Livre | Newman, Naomi. Auteur | 2007 - 2008 European edition