Services marketing : people, technology, strategy / Christopher Lovelock,.....

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2011 - 7th edition

Services marketing, once a tiny academic field championed by just a handful of pioneering professors, has become a thriving area of activity. Paralleling growing research efforts in both academia and business is increased student ...

Services marketing : people, technology, strategy / Jochen Wirtz, Christoph...

Livre | Wirtz, Jochen. Auteur | 2016 - 8th edition

La 4e de couverture indique : Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature ...

Services marketing : people, technology, strategy / Jochen Wirtz and Christ...

Livre | Wirtz, Jochen. Continuateur | 2022 - 9th edition

'Services Marketing : People, Technology, Strategy' is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research...

Marketing des services / Christopher Lovelock,... Jochen Wirtz,... Denis La...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2004 - 5e édition

Marketing des services / Christopher Lovelock,... Jochen Wirtz,...

Livre | Lovelock, Christopher H. (1940-2008). Auteur | 2014 - 7e édition

Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton

Livre | Baron, J. Steve. Auteur | 2009 - 3rd ed.

Introduction. The contemporary context. Service goals: the use of metaphors. Customer interactions in services. Consumer experiences. Service design. Service employees as operant resources. Service quality and customer satisfactio...

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2015 - 15e édition

"Découvrez la 15e édition du best-seller mondial du marketing ! L'accent est mis sur les trois bouleversements majeurs qui transforment les pratiques du marketing et les comportements de consommation : les nouvelles technologies...

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Le marketing des services / Denis Lapert, Annie Munos

Livre | Lapert, Denis (1947-....). Auteur | 2009 - [2e édition]