Money games : profiting from the convergence of sports and entertainment / David M. Carter

Livre

Carter, David M. (1964-....). Auteur

Edité par Stanford University Press. Stanford, Calif. - 2011

In recent years, the rapid convergence of sports and entertainment has been key to the sports industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment?--[book jacket]

Television content. Video gaming. Athlete branding. The Internet. Mobile technology. Gambling. Sports anchored development. Venue technology. Corporate marketing.

• Contient
• Sujet
• Description
• Oeuvre
• Notes