Marketing management for nonprofit organizations / Adrian Sargeant

Livre

Sargeant, Adrian (1964-....). Auteur

Edité par Oxford University Press. Oxford, New York - 2009 - 3rd ed.

This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts

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