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The network is your customer : five strategies to thrive in a digital age / David L. Rogers
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Edité par Yale University Press. New Haven [Conn.] - 2010
A new model for customers in the digital age. The customer network revolution. Network science and lessons for business. Five strategies to thrive with customer networks. Access : be faster, be easier, be everywhere, be always on. Engage : become a source of valued content. Customize : make your offering adaptable to your customers' needs. Connect : become a part of your customers' conversations. Collaborate : involve your customers at every stage of your enterprise. Leadership and the customer network-focused organization. Planning and executing a complete customer network strategy. Creating the customer network-focused organization. Self-assessment : how networked is your business?. How to continue the conversation online. Cases and examples by industry.
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