How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Re...

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Pantoja, Felipe | 2015-10

International audience. Marketers are progressively using product placements to counteract technology that enables consumers to skip advertisements. However, consumers are increasingly multitasking while they watch ...

This Cannot Be a Private Label: Effects of Private Labels on Consumer Senso...

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Borges, Adilson | 2016

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. International audience. Despite the growing number of premium private labels, many consumers still perceive these products as cheaper sub...

What a Delicious Name! Articulatory Movement Effects on Food Perception and...

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Rossi, Patricia | 2017-10

International audience

Ethics and cancer: main theme in human and social sciences in a first-degre...

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Aiguier, G. | 2013-06-15

International audience

Reinventing science and technology entrepreneurship education: The role of ...

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Yami, Saïd | 2021-03

International audience

« Conciliation vie privée vie professionnelle » : plusieurs termes pour une...

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Verstaevel, N. | 2020-12-31

The role of the leverage effect in the price discovery process of credit ma...

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Zimmermann, Paul | 2021-01-31

Combating climate change and controlling energy demand: introduction to the...

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Aubrée, Loïc | 2017-07-28

International audience

New indices to characterize drawing behavior in humans (Homo sapiens) and c...

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Martinet, Lison | 2021

International audience