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Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta

Livre

Magretta, Joan (1948-....). Auteur

Edité par Harvard Business Review Press. Boston, Mass. - 2012

Competition: the right mind-set. The five forces: competing for profits. Competitive advantage: the value chain and your P&L. Creating value: the core. Trade-offs: the linchpin. Fit: the amplifier. Continuity: the enabler. Epilogue: a short list of implications.

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