Étude de l'expérience vécue par les consommateurs / Vivek Radja

Livre | Radja, Vivek. Auteur | 2019

Réinventer le marketing ! : du marketing de l'offre au marketing de la dema...

Livre | Mircher, Charles. Auteur | 2000

The age of surveillance capitalism : the fight for a human future at the ne...

Livre | Zuboff, Shoshana (1951-....). Auteur | 2019

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.The heady...

Les panels : les panels au cœur de la démarche marketing / Jean-Marc Décaud...

Livre | Décaudin, Jean-Marc (1951-....). Auteur | 2013

Superconsumers : a simple, speedy, and sustainable path to superior growth ...

Livre | Yoon, Eddie. Auteur | 2017

Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're super...

Tout le monde en a un, sauf moi ! : libérer nos enfants de la surconsommati...

Livre | Halfon, Valérie (19..-....). Auteur | 2019