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Business in action / Courtland L. Bovee, John V. Thill
Livre
Edité par Pearson - 2020 - Ninth Edition.
Setting the stage: the business of business. Developing a business mindset. Economics, money, and banking. The global marketplace. Business ethics and corporate social responsibility. Building the framework: business ownership and entrepreneurship. Forms of ownership. Entrepreneurship and small-business ownership. Guiding the enterprise : leadership, organization, and operations. Management roles, functions, and skills. Organization and teamwork. Production systems. Supporting the workforce : motivation and human resources. Employee motivation. Human resources management. Satisfying the customer : marketing, sales, and customer support. The art and science of marketing. Product management and pricing strategies. Customer communication and product distribution. Managing the money: accounting and financial resources. Financial information and accounting concepts. Financial management and financial markets.
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