Data science for marketing analytics : a practical guide to forming a kille...

Livre | Baig, Mirza Rahim. Auteur | 2021 - Second edition.

Consumer behaviour and digital transformation / Ayantunji Gbadamosi.

Livre | Gbadamosi, Ayantunji

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the b...

The impact of digitalization on current marketing strategies / edited by Lu...

Livre

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range...

Customer relationship management : concepts, applications and technologies.

Livre | Prior, Daniel D. - Fifth edition

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships w...

Foundations of marketing / William M. Pride and O.C. Ferrell.

Livre | Pride, William M. | 2021 - Ninth edition.

This ninth edition of 'Foundations of Marketing' blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artific...

The power of going all-in : secrets for success in business, leadership, an...

Livre | Bornancin, Brandon

In 'The Power of Going All In', serial entrepreneur and sales leader Brandon Bornancin delivers a first-person account of what it takes to build, lead and manage a world-class company. The author draws on his many years of experie...