Firm internationalization : intangible resources and development / edited by Sophie Nivoix, Christian Marcon.

Livre

In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject.

Autres documents dans la collection «Routledge frontiers in the development of international business, management and marketing.»

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