Comportement du consommateur / Michael R. Solomon,...

Livre | Solomon, Michael R. (1956-....). Auteur | 2005 - 6e édition

Le comportement du consommateur / Michael R. Solomon

Livre | Solomon, Michael R. (1956-....) | 2013

Le consommateur est-il toujours une énigme pour vous ? Le comprendre : voilà le défi central d'une stratégie marketing qui mène au succès en ce 21e siècle. S'appuyant sur les recherches récentes en matière de consommation, cet ouv...

Consumer behavior : buying, having, and being / Michael R. Solomon,...

Livre | Solomon, Michael R. (1956-....). Auteur | 2008 - 8th edition

Consumer behaviour : a European perspective / Michael R. Solomon, Gary Bamo...

Livre | Solomon, Michael R. (1956-....). Auteur | 2013 - Fifth edition

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems fac...

Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy...

Livre | 2010 - 4th edition

Consuming behaviour / John Desmond

Livre | Desmond, John (19..-....). Auteur | 2003

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Consumer behavior / Wayne D. Hoyer,... Deborah J. MacInnis,... Rik Pieters,...

Livre | Hoyer, Wayne D.. Auteur | 2018 - 7th edition

Ruling the void : the hollowing of Western democracy / Peter Mair

Livre | Mair, Peter (1951-2011). Auteur | 2013

In the long-established democracies of Western Europe, electoral turnouts are in decline, membership is shrinking in the major parties, and those who remain loyal partisans are sapped of enthusiasm. Peter Mair’s new book weighs th...