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The future of business / Lawrence J. Gitman, Carl McDaniel

Livre

Gitman, Lawrence J.

Edité par Thomson/South-Western. Mason, OH - 2008 - 6th ed.

'The Future of Business' provides readers with a personal roadmap for understanding and navigating the future of business. This edition stresses two significant factors that should guide decision-making - customer satisfaction and quality - and also covers other issues including entrepreneurship and ethics

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